Company History

Garage Guys was started in 2022 with a simple idea: create a content identity that represented guys across the United States.

The vision was never to build a traditional apparel company where the product came first. It was about creating a brand that felt relatable to everyday guys—the ones working on projects around the house, chasing kids, grilling on the weekends, watching sports, spending time outdoors, and enjoying a cold one after a long work week.

Through some industry connections, I eventually found a textile manufacturer producing extremely high-end boxer briefs for professional athletes, including the NFL and college football playoffs. That connection created an opportunity to bring something unique to the Garage Guys brand: premium men’s underwear built around the same identity and lifestyle the brand had been creating through its content.

The goal has always been bigger than selling a pair of boxer briefs. Garage Guys is about creating an identity that guys can see themselves in.

Today, Garage Guys continues to build that community through content, apparel, premium boxer briefs, and accessories for guys who work hard, have fun, and appreciate the simple things that make life good.

Garage Guys isn’t product first. It’s guys first.